Signal is an artificial intelligence firm, turning the world’s information into accessible, actionable, business knowledge. They use machine learning to track change across a wide variety of industries and issues – from tax regulation to global news media – in real time. Signal’s easy-to-use tool can keep businesses informed of every relevant movement and their ultimate goal is to help them respond to events before they’ve even been felt.

How they’re disrupting

Existing providers offer prohibitively expensive solutions with opaque and volume based pricing structures. This coupled with a lack of product development in recent years, means they require hundreds of employees to carry out basic tasks. Free consumer tools like Google News and RSS Feedly, provide well-designed news alerts but lack premium content and limited insights capabilities. In contrast, the Signal algorithms are constantly learning. With each interaction, the AI improves the quality of the intelligence it delivers, ensuring results are always hyper-relevant. The AI can be trained to improve individual user’s needs, making it smarter and easier to use, every day. This together with a transparent pricing structure makes it easy for users to adopt and create value.

Disruption potential

In the information age, the ability to process large data sets in to actionable, business knowledge has huge potential. Signal’s AI technology is fundamentally content agnostic and can be applied to any data set. Currently their products address media and regulation but in the future, they could be applied to any industry.

Investments and future

£8.2m investment secured over multiple funding rounds.
This includes £6.3m in Series A funding (MMC Ventures, Hearst Ventures, Frontline Ventures, Reed Elsevier Ventures, Local Globe and Samos Investments, plus angel investors).

In the future, Signal plans to expand its presence into the US and beyond.